Well if you’ve never heard of Chivas Regal, then you must be new to whisky. And possibly just new to the world. It’s truly one of the big Scottish whiskies that has thoroughly infiltrated pop culture and bars across the world. The company began, like other big and old whisky companies, as a grocery store in Scotland. The Chivas brothers opened up their grocery store in Aberdeen in 1801. They unsurprisingly sold luxury items and in the 1850’s James Chivas made their first blend, Royal Glen Dee, to suit the more delicate palates of their refined customers. In 1909 the Chivas Regal brand was born with their release of the Chivas Regal 25 year old. This has been called the original luxury Scotch and was marketed mainly toward the new wealthy class in the USA. Today their flagship whisky is the Chivas Regal 12 although they also have other expressions like the 18 and 25. However, those come with quite the premium price tag.
Adventures in Whisky Land 