The Balvenie Double Wood 12 years old has some historical significance to me and a lot of historical significance to the whisky industry. For me it was the last bottle of whisky I bought in Scotland before moving back home to LA (I moved back to Scotland not long after) after finishing my masters degree. At the time, I just thought it looked nice and it was on sale at the super market. I suspect this is how most people first buy it. It really is an attarctive bottle. Only much later did I learn the true significance of this expression.